18.01.2007: Vodafone Ireland hold 18% of singles chart.:	N.A.
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Vodafone Ireland’s influence on the new singles chart is official. With an 18 % market share of this week’s top 40 and an average of 20% over the last 6 months of the combined chart, Vodafone has become a serious player. Today’s official IRMA/Chart Track report brings Bohemian Rhapsody into the brand new Top 20 at Number 19, for the first time since 1991, when Freddie Mercury passed away. Vodafone are responsible for 84.9% of the sales of this track this week. Vodafone customers have been buying an impressive amount of full track downloads since launch in June 2005, to the extent of 650,000 in 2006. As well as mainstream pop, Irish people are showing a particular fondness for local music with acts like Director, Damien Rice, Fish Go Deep, Mundy, The Blizzards and Bell X1 selling well. Vodafone sees the new democratic charts as a way to continue promoting fresh and unsigned Irish acts, such as Delorentos, The Rags and Blast Space bands. “The next challenge is to assist a local unsigned act in charting, much in the same way that Essex band Koopa have reached Number 17 in the UK mid-weeks this week. Their manager feels that mobile sales are largely responsible for this,” said Martin Wells, Vodafone Ireland’s Head of Consumer Data. Currently Full tracks are only 75c each as part of an 8 track bundle, a special new year offer that will continue until 15 February.

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